Tashkent, Uzbekistan — 22 November 2025
Venue: Central Asian Expo (CAEx), Tashkent
Beautyworld Central Asia 2025 Concludes in Tashkent: Three Days of Inspiration, Professionalism, and International Collaboration
On 22 November, the international exhibition Beautyworld Central Asia 2025 successfully concluded in Tashkent, becoming the key event for the beauty, health, and fragrance industries in the region. Over the course of three days, the event brought together 130 leading manufacturers, suppliers, and distributors from 15 countries, showcasing the latest global trends and innovations for the Central Asian market.
The exhibition featured companies from Turkey, Hungary, Japan, the UAE, Korea, Italy, France, Spain, Thailand, Russia, China, Germany, as well as participants from Kazakhstan, Kyrgyzstan, and Uzbekistan. The showcases covered cosmetics, perfumery, skincare, professional equipment, packaging, and ingredients — emphasizing the international scale of the event and the diversity of products presented.
Key Figures & Results
- 130 exhibitors from 15 countries
- 4,000+ professional visitors from 40 countries
- 1000+ B2B meetings, negotiations, and signed agreements
- A rich business and educational program featuring international speakers
Beautyworld Central Asia 2025 became not only a business platform but also a space for inspiration, knowledge exchange, and professional development.
Educational & Inspiration Program
Throughout three days, Beautyworld Central Asia hosted masterclasses, lectures, and expert sessions covering key areas of the beauty industry and capturing the attention of a wide range of professionals.
Speakers included representatives of Mcosmetics, Wildberries, and Krygina Cosmetics, who shared insights on global markets, development strategies, and approaches to building modern beauty concepts — providing valuable practical knowledge to attendees.
Makeup artist Nazima Juraeva presented modern makeup techniques and trends for 2025. Experts from Schwarzkopf Professional showcased solutions in haircare, color technologies, and top-tier salon products.
Selected sessions highlighted the signature techniques and expert insights of industry professionals:
- Zara Yuldasheva, permanent makeup specialist, shared her approach to facial aesthetics and personalized client work.
- Karolina Gorodnyaya, makeup artist, delivered the lecture “The Living Woman”, exploring inner harmony, self-acceptance, and natural beauty.
- Muazzam Juraeva, top makeup artist, presented her signature methods in care and restoration, based on years of experience.
The exhibition concluded with the Hairdressing & Decorative Cosmetics Championship, organized by the Association of Hairdressers of Uzbekistan. The event brought together dozens of stylists and professionals, showcasing creativity and technical mastery. Winners received diplomas and special awards from exhibition partners.
International Collective Pavilions
Beautyworld Central Asia featured several large-scale international pavilions representing various regions of the world:
- Russian Pavilion — leading brands in cosmetics, skincare, and professional equipment
- European Pavilion — premium beauty and fragrance brands from across Europe
- Chinese Pavilion — the largest in size, featuring cosmetic manufacturers, accessories, packaging, and contract production
- Turkish Pavilion — natural skincare, perfumery, salon and SPA products
These national showcases enabled visitors to discover a diverse range of global products and meet brands previously unseen in the Uzbek market.
A Global Platform Powered by Messe Frankfurt
The exhibition is organized by Business Media Central Asia (BMCA) — the official representative of Messe Frankfurt GmbH in Central Asia.
Beautyworld Central Asia is part of the global Beautyworld network, which includes leading exhibitions in Dubai, Tokyo, Riyadh, Fukuoka, and other major cities.
“Beautyworld Central Asia has brought together business, inspiration, and creativity. We see tremendous interest in this region and plan to expand the exhibition format next year,”
— Dilfuza Samandarova, Director of Business Media Central Asia
Central Asia — A New Hub for the Global Beauty Industry
Beautyworld Central Asia 2025 reaffirmed Tashkent’s status as a growing center of attraction for the global beauty industry.
The exhibition became a meeting point for manufacturers, buyers, makeup artists, and experts — inspiring cooperation and new projects.
Next Edition — 19–20 November 2026
Organizers have already begun preparations for Beautyworld Central Asia 2026, which will take place in November at CAEx, Tashkent, and promises to be even larger and more vibrant.
Venue: Central Asian Expo (CAEx), Tashkent
Dates: 20–22 November 2025
Website: www.beautyworld.uz
Photo gallery: here