InterCHARM 2025: The Catalyst of the Beauty Market and the Main Beauty Event of the Year
📅 Dates: October 15–18, 2025 (Wed–Sat)
📍 Venue: Pavilion 3, Floors 1 & 3, Halls 13, 14, 15, 17, 18, Crocus Expo, Moscow
🌍 International Scale
From October 15 to 18, Moscow will host InterCHARM 2025 — the largest event in the perfumery and cosmetics industry.
- Over 1,600 companies from Russia and 20+ countries worldwide.
- Exhibitions ranging from ingredients and packaging to smart technologies and future trends.
- More than 500 international participants from China, Korea, Turkey, UAE, Brazil, Thailand, France, India, Italy, and more.
💡 Technological Premieres
Visitors will discover innovations that recently seemed like science fiction:
- AI-powered mirrors analyzing skin conditions and giving personalized recommendations.
- Massage robots simulating human touch and adapting to muscle tension.
- Biodegradable packaging combining eco-friendliness with premium design.
- Smart formulas based on neuropeptides, microbiome complexes, and fermented ingredients.
🌟 Industry-Leading Brands
Exhibitors at InterCHARM 2025 include:
Geltek, The ACT, Pusy, Icon Skin, MyMuse, COSMOMEDICA, Parfum-DALSI, Manly PRO, Sima-Land, KAMALI, PurPur Beauty, La Fabrique, and many more.
This year will also feature a new dedicated sector: CleanCHARM (professional household chemicals).
🎓 Business Program
InterCHARM is not only a showcase but also a strong business and educational platform. Key conferences in 2025 include:
- “Cosmetics in Russia” — strategies for growth, import, and localization.
- “How to Build a Beauty Brand” — step-by-step cases from successful entrepreneurs.
- Business Cases for Salon Owners — sales, staff motivation, and customer service.
- For the first time: “Household Chemistry of Eurasia” (in cooperation with APPIC BH).
🎉 Atmosphere & Activities
InterCHARM is also a celebration for professionals and content creators:
- Hundreds of giveaways and raffles — from new products to professional kits.
- Beauty shows and workshops at HairCHARM, NailCHARM, and MakeUpCHARM stages.
- Interactive photo zones designed by leading brands — ideal for building a personal brand on social media.
- A content marathon: every photo becomes part of the industry’s visual encyclopedia.
❓ Why Attend InterCHARM?
- It is the barometer and catalyst of the beauty industry.
- The exhibition sets the agenda for the entire market.
- Attendees gain access to trends, partnerships, and profitable deals.
- A chance to test innovations, discuss them with manufacturers, and get inspired for business growth.