InterCHARM 2025: Registration for the biggest beauty event of the year is open!

2025-08-18 12:22

InterCHARM 2025: The Catalyst of the Beauty Market and the Main Beauty Event of the Year

📅 Dates: October 15–18, 2025 (Wed–Sat)

📍 Venue: Pavilion 3, Floors 1 & 3, Halls 13, 14, 15, 17, 18, Crocus Expo, Moscow

From October 15 to 18, Moscow will host InterCHARM 2025 — the largest event in the perfumery and cosmetics industry.

Over 1,600 companies from Russia and 20+ countries worldwide.
Exhibitions ranging from ingredients and packaging to smart technologies and future trends.
More than 500 international participants from China, Korea, Turkey, UAE, Brazil, Thailand, France, India, Italy, and more.

Visitors will discover innovations that recently seemed like science fiction:

AI-powered mirrors analyzing skin conditions and giving personalized recommendations.
Massage robots simulating human touch and adapting to muscle tension.
Biodegradable packaging combining eco-friendliness with premium design.
Smart formulas based on neuropeptides, microbiome complexes, and fermented ingredients.

Exhibitors at InterCHARM 2025 include:

Geltek, The ACT, Pusy, Icon Skin, MyMuse, COSMOMEDICA, Parfum-DALSI, Manly PRO, Sima-Land, KAMALI, PurPur Beauty, La Fabrique, and many more.

This year will also feature a new dedicated sector: CleanCHARM (professional household chemicals).

InterCHARM is not only a showcase but also a strong business and educational platform. Key conferences in 2025 include:

“Cosmetics in Russia” — strategies for growth, import, and localization.
“How to Build a Beauty Brand” — step-by-step cases from successful entrepreneurs.
Business Cases for Salon Owners — sales, staff motivation, and customer service.
For the first time: “Household Chemistry of Eurasia” (in cooperation with APPIC BH).

InterCHARM is also a celebration for professionals and content creators:

Hundreds of giveaways and raffles — from new products to professional kits.
Beauty shows and workshops at HairCHARM, NailCHARM, and MakeUpCHARM stages.
Interactive photo zones designed by leading brands — ideal for building a personal brand on social media.
A content marathon: every photo becomes part of the industry’s visual encyclopedia.

It is the barometer and catalyst of the beauty industry.
The exhibition sets the agenda for the entire market.
Attendees gain access to trends, partnerships, and profitable deals.
A chance to test innovations, discuss them with manufacturers, and get inspired for business growth.