Business Programme Beautyworld Central Asia
The exhibition is traditionally accompanied by an extensive series of business events, including thematic seminars, trainings, and masterclasses.
The events are led by international experts and are unique in their scope and the opportunity to gain new skills and knowledge.
Business Programme 2025
November 20
Thursday
12:00 – 13:00
Thursday
12:00 – 13:00
November 20
Thursday
12:00 – 13:00
Thursday
12:00 – 13:00
Panel session: “Made in Russia: creating a global beauty brand in the new realities”
November 20
Thursday
12:00 – 12:10
Thursday
12:00 – 12:10
November 20
Thursday
12:00 – 12:10
Thursday
12:00 – 12:10
Kristina Suderevskaya
Topic: “Beauty sovereignty — a new USP? How Russian brands find strength in locality”
20 November
Thursday
12:10 – 12:20
Thursday
12:10 – 12:20
20 November
Thursday
12:10 – 12:20
Thursday
12:10 – 12:20
Elena Krygina
Topic: “A Russian brand on the global beauty-industry map: what we offer the market and how we differentiate ourselves from competitors”
20 November
Thursday
12:20 – 12:30
Thursday
12:20 – 12:30
20 November
Thursday
12:20 – 12:30
Thursday
12:20 – 12:30
Pavel Fateev
Topic: “Business Support Program ‘Growth Platform’ in Uzbekistan”
20 November
Thursday
13:00 – 14:00
Thursday
13:00 – 14:00
20 November
Thursday
13:00 – 14:00
Thursday
13:00 – 14:00
Guest makeup artist
Topic: “Beauty of Russia”
Masterclass on makeup using Russian cosmetics by a top makeup artist
20 November
Thursday
14:30 – 16:30
Thursday
14:30 – 16:30
20 November
Thursday
14:30 – 16:30
Thursday
14:30 – 16:30
Masterclass by Schwarzkopf Professional
20 November
Thursday
14:30 – 15:00
Thursday
14:30 – 15:00
20 November
Thursday
14:30 – 15:00
Thursday
14:30 – 15:00
Ekaterina Kuliznyova
Masterclass: “Color Mousse — refreshing the color without damage”
Demonstration of the Indola Professional Color Mousse.
The master will show the technique of even product distribution and methods of neutralizing unwanted shades.
The master will show the technique of even product distribution and methods of neutralizing unwanted shades.
20 November
Thursday
15:00 – 15:30
Thursday
15:00 – 15:30
20 November
Thursday
15:00 – 15:30
Thursday
15:00 – 15:30
Mirzarakhimov Khayat
Masterclass: “Working with the Chroma ID color mask”
A demonstration of using the Chroma ID color mask to maintain shade between colorings.
The master will show the application method that helps preserve color saturation and improve hair quality without ammonia-based formulas.
The master will show the application method that helps preserve color saturation and improve hair quality without ammonia-based formulas.
20 November
Thursday
15:30 – 16:00
Thursday
15:30 – 16:00
20 November
Thursday
15:30 – 16:00
Thursday
15:30 – 16:00
Arkadiy Kim
Masterclass: “Styling long hair with Osis+”
Creating modern hairstyles using products from the OSIS+ line.
The session will include techniques for building volume and texture, providing flexible hold and natural movement of the hair.
The session will include techniques for building volume and texture, providing flexible hold and natural movement of the hair.
20 November
Thursday
16:00 – 16:30
Thursday
16:00 – 16:30
20 November
Thursday
16:00 – 16:30
Thursday
16:00 – 16:30
Natalya Mustafova
Masterclass: “Blonde styling — care and protection for light hair”
The master will demonstrate a caring styling routine using products specifically developed for lightened hair.
21 November
Friday
10:30 – 12:00
Friday
10:30 – 12:00
21 November
Friday
10:30 – 12:00
Friday
10:30 – 12:00
Zara Yuldasheva
Masterclass: “Useful guides and correcting unsuccessful permanent makeup”
Modern techniques for correcting and covering unsuccessful permanent makeup.
The master will share effective methods for pigment selection, shade neutralization, and safe restoration of brow aesthetics.
The master will share effective methods for pigment selection, shade neutralization, and safe restoration of brow aesthetics.
21 November
Friday
12:30 – 13:30
Friday
12:30 – 13:30
21 November
Friday
12:30 – 13:30
Friday
12:30 – 13:30
Karolina Gorodnyaya
Masterclass: “The Living Woman: a performance on the five facets of femininity”
A show-masterclass about how makeup reflects emotion and mood.
In collaboration with designer Zulfiarkhan and stylist Kseniya Kuras, five looks will reveal the character, energy, and beauty of every woman.
In collaboration with designer Zulfiarkhan and stylist Kseniya Kuras, five looks will reveal the character, energy, and beauty of every woman.
21 November
Friday
14:00 – 15:00
Friday
14:00 – 15:00
21 November
Friday
14:00 – 15:00
Friday
14:00 – 15:00
Muyazzam Djuraeva
Masterclass: “Signature makeup techniques and restoring natural beauty”
A demonstration of professional makeup methods focused on care, restoration, and natural skin radiance.
The master shares techniques for enhancing facial features without overloading the look.
The master shares techniques for enhancing facial features without overloading the look.
22 November
Friday
10:30 – 16:00
Friday
10:30 – 16:00
22 November
Friday
10:30 – 16:00
Friday
10:30 – 16:00
Association of hairdressers
“Hairdressing Art and Decorative Cosmetics Competition”
A showcase of professional mastery: modern haircuts, styling, makeup, and creative looks from the best industry specialists.
A live competition featuring technique, artistry, and fresh perspectives in beauty.
A live competition featuring technique, artistry, and fresh perspectives in beauty.
Beautyworld
The conference venues of the Beautyworld Central Asia exhibition are open to all registered visitors and bring together specialists and professionals in the field of beauty and health, skin care, hair care, salon accessories, cosmetology, perfumery, makeup, hairdressing and other market players.
Attendance at all business program events is free.
Attendance at all business program events is free.
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Beautyworld Central Asia team contacts
- Yana KhonDirector of Beautyworld Central Asia
yana.khon@bmca.uz - Shahina RakhmonovaMarketing Specialist of Beautyworld Central Asia
shahina.rakhmonova@bmca.uz
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